The 4-Step Posting System That Took Me from Chaos to Consistency Online

Mikaela Scheel
May 5
2 min read

I was drowning in content stress. Then I made this system. Now I’m floating with snacks.

Let’s be honest: posting on social media every day feels like feeding a monster that’s never full. Every time you give it something, it just opens its mouth wider.

And if you’re like me, you’ve probably asked yourself more than once:

“Do I really need to post today?”

No, Mikaela, you need a nap.

But also, yeah... you probably do.

That’s why I built a system. Not because I love planning—because I hate being stressed.

Let me show you what I use now to keep my content on track without losing my mind (or my edge).

Step 1: Pick a Focus (aka, Stop Being Random)

If your content looks like a garage sale, nobody’s sticking around.

Every month, pick ONE thing to talk about.

A product.

A promo.

An event.

A reason you keep waking up at 3 a.m. with business anxiety.

Stick to it. Talk about it from different angles.

Build tension like you're writing a soap opera, not a catalog.

Otherwise, you’re just a squirrel yelling “Buy my stuff!” while everyone scrolls by.

Step 2: Plug It Into a Content Map

You don’t need 800 ideas. You need 4 types of posts that do the heavy lifting:

🫶 Connection: “Here’s a messy story about me. You’ll relate.”
💡 Value: “Here’s a tip you didn’t know you needed.”
🔍 Product: “Here’s how this thing helped me not fall apart.”
📢 Invite: “You ready to do this thing?”

Use those four. Repeat. That’s your content calendar.

Not rocket science. Just rinse and slay.

Step 3: Batch Like a Boss (Or a Tired Mom Who Doesn’t Have Time for Nonsense)

One afternoon.

One cup of coffee (or three if you’re extra).

One goal: get enough content to keep you from panic-posting at 10:59 pm on a Tuesday.

Take pics. Grab B-roll. Use templates. Get in and get out.

My favorite tools:

Canva (for graphics)
CapCut (for Reels and memes)
Lightroom (for photos, or if you want to pretend you’re a real influencer)

Batch now. Thank yourself later.

Step 4: Schedule It So You Can Go Live Your Life

Tools I love like my first cup of coffee:

Meta Business Suite = free and pretty decent
Post My Party = great for groups, but your computer has to stay awake (just like you)
Metricool = data nerds, rise up

Once it's scheduled, guess what?

You don’t have to THINK about it. It just happens.

And you can go live your life, wash your face, or sip in peace. ✨

🎯 Recap: Here's What To Do Next

If your content plan is currently “vibes,” it’s time to fix that. Here’s your cheat sheet:

Pick your focus – Just one thing to talk about.
Choose your 4 post types – Connection, value, product, invite.
Batch your content – Set a timer, grab snacks, knock it out.
Schedule it – So you’re not posting while brushing your teeth.

That’s it. That’s the system. It’s not fancy. But it works.

💌 Wanna Keep This Party Going?

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